You also will get the option to share your custom segment with others using a custom URL. You can always edit it later by clicking on the settings wheel icon on the segment itself. Once you have set up your custom segment, you can preview the results, test it to make sure it works, and then save it. You can even create custom segments to segment users and their visits according to sequential conditions. This will let you add up to 20 and/or filters to your custom segment. If you would prefer to set up your custom segment similar to how it was done before, click on the Conditions option under Advanced. Traffic Sources – Segment your users by how they found you using campaign, medium, source, and keyword fields (such as the ones you would add as UTM parameter tags on your URLs).Date of First Visit – Segment your users by when they first visited.Behavior – Segment your users by how often they visit and conduct transactions (number of visits, days since last visit, and visit duration).Technology – Segment your users’ visits by their operating system, browser, screen resolution, device, and mobile.Even if you aren’t planning to use Advanced Segments, you’ll want to get this done right away.
#YOU MAY APPLY A NEW CUSTOM CHANNEL GROUP UPDATE#
In order to use the age, gender, and categories, you will need to go to the Audience > Demographics > Overview to see if you need to update your Google Analytics code to support the new Google Analytics data options. Demographics – Segment your users by demographic information such as age, gender, language, affinity category, and location.Next, you will be able to name your custom segment and choose from five types of segments. To create a new custom segment, click the +New Custom Segment button. To remove a segment from your view, click the “x” at the top right of each circle box. When you’re finished selecting your segments, click the Apply button at the bottom to view your data. You can view up to four segments at a time. To select segments to view, just click on them or drag them to the allotted spaces at the top. You also can search your advanced and custom segments.
You can use the tabs to see only built-in segments, custom segments you created, or favorite segments you have starred. The default view will show you all of your advanced and custom segments. This will toggle the Advanced Segments screen. To access Advanced Segments in the new Google Analytics, you’ll need to click on the dropdown arrow next to the default All Visits view.
#YOU MAY APPLY A NEW CUSTOM CHANNEL GROUP HOW TO#
(This is applicable for both people familiar with the old setup and those who are new.) How to Use Advanced Segments Let’s dive in to how you can start using Advanced Segments today. Share your custom segments with others using a custom link.Import custom segments made by the Google Analytics team and other Google Analytics users.Include demographic data (age, gender, and interests) in your data segmentation.Create custom segments with the new easy-to-use interface that will guide you through five types of custom segments – Demographics, Technology, Behavior, Date of First Visit, and Traffic Sources.View all of your Google Analytics standard and custom reports for users and visits that match specific criteria.So what is all the fuss about the new Advanced Segments in Google Analytics? Here’s an overview of some of the new and best and ways to use Advanced Segments. What You Can Do with the New Advanced Segments In this post, we’re going to look at how you can create and use Advanced Segments in the new Google Analytics. For example, you can see your Google Analytics standard reporting data for visitors from only the United States if that’s what you want to do. Advanced Segments allows you to isolate specific types of traffic within your Google Analytics reporting.